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PacketFlash 10/2007 - obchodní aktuality pro partnery

Obchodní aktuality pro partnery týkající se produktů společnosti Packeteer

PacketFlash October 1, 2007
Highlights
    • Solutions Sales Training NEW!
    • Partnering for Success
    • Products NEW!
    • Worldwide Programs
    • Sales Tools
    • Customizable Marketing Programs
    • Training
    • Latest News
    • Coming Soon!
I. Solutions Sales Training—NEW!
We are pleased to introduce our NEW Solution Sales Training program! This unique and easy training program is designed and developed to help identify the right solutions for your customer's business problems, and provides you the proper sales tools to use during the sales process — from qualifying an opportunity to negotiating and closing the sale. Learn about it on Partnerweb!
      LEARN and EARN SPECIAL!
      We are running a special solutions training promotion for the month of October. Complete the training and take the evaluation test by October 31, 2007, and be automatically entered into a drawing for an iPod Nano and $20 iTunes gift card.
II. Products
Product Update — New iShaper SKUs and changes to iShared & iShaper pricing NEW!
Packeteer is changing the pricing structure of the iShaper and iShared products to respond to customer and partner feedback, and to simplify the pricing structure. This change will also make iShapers more price competitive on lower speed WAN links.
The following are the changes in the iShaper and iShared product offering,
    1. New link speeds on the iShaper (2Mbps, 25Mbps)
    2. Removal of the 300GB and 600GB Workgroup editions for the iShaper
    3. Simplify iShaper and iShared SKUs by eliminating user licenses on both the iShaper and the iShared products
    4. An increase in the price of iShared appliances and FlexInstall
Please refer to FAQ on PartnerWeb.
Third Party Performance Benchmark-iShaper NEW!
Earlier this year, Network World conducted a WAN Optimization Test comparing the Riverbed, Cisco, Bluecoat and Silverpeak products. The testing was performed in the March/April timeframe, and Packeteer chose not to participate, as we were anticipating the release of our new iShaper product in June.
In response to that we asked Miercom, a third party testing vendor, to conduct a suite of tests on iShaper and create a Summary Report from the results of testing. The rigorous tests measured the improvement in application performance that was delivered by the iShaper over a variety of network conditions. We didn't ask Miercom to perform tests above the rated optimized throughput (10Mbps at the time of testing), or specific features, such as HTTPS acceleration, that are not supported. We also had them perform additional tests that highlighted areas that we exceed our competitors' capabilities.
This five page report can be used for the purpose of sales and marketing. It clearly and concisely details the salient features of the product and reflects the outcome of the tests.
Please refer to PartnerWeb to download a copy of the report

III. Worldwide Programs
Back to School Instant Rebate Promotion — Ends October 31, 2007 - Don't Miss Out!
Your Educational Institution customers have more demands on their networks than ever before....learn about our special "Back to School" instant rebate.
And check out our other great programs - detail available on PartnerWeb

IV. Sales Tools
PacketMall Changes NEW!
On October 1, 2007 Marketing will be rolling out Phase 1 for the new PacketMall program. The improvements taking place at this stage are designed to improve the user interface portion, allowing for easier site and product navigation. An ordering page format versus the current shopping cart setup will be used allowing you to see all items and order quantities.
On November 1, 2007 we will roll out Phase 2 with changes to the promotional item ordering and purchasing function. Stay tuned for more details.
Partnering for Success Customer Reference Program
Packeteer is extending a special invitation to join our NEW "Partnering for Success" Program. Here is a great way to jointly showcase our strategic customers who are using Packeteer solutions.
Updated Competitive Briefs
We have updated competitive briefs on
PartnerWeb for:
    • Riverbed
    • Cisco
    • Blue Coat
iShaper
Portal page on
PartnerWeb
Find all sales tools related to iShaper in one place. Some new tools are listed below.
Conducting a Network Assessment
Learn the value of conducting network assessments and how you can create a new revenue stream by producing a Network Performance Analysis Report for your customer. Find this presentation on PartnerWeb

V. Customizable Marketing Programs
Checkout Partnerweb for lots of customizable marketing programs that you can run to drive your lead generation - here's just a sampling of several to choose from on PartnerWeb:

    • Best Practices - Monitoring & Controlling Peer-to-Peer(P2P) Applications Whitepaper Email Campaign
    • Educational Institution Offer (Prospects) Email Campaign
    • Visibility-Probe Replacement Campaign
    • iShaper Introduction Campaign
    • Intelligent Acceleration Marketing Campaign
VI. Training
Packeteer Certification New!
From now through December 31, 2007, Packeteer is pleased to offer free certification exam to students who complete a
Packeteer Specialist, Advanced Traffic Analysis and Troubleshooting, or a PacketShaper Bootcamp instructor-led course. Students who complete a course during this time period will be given a voucher to enable them to take the corresponding certification exam at NO COST.
Promotion Terms:
    • Limit of one certification voucher per student/per class. Vouchers are non-transferable.
    • Vouchers are only redeemable at an Enlight Authorized Testing Center (not valid for Internet-Based Testing).
    • Vouchers are only valid for a 90-day period from date of issuance.
    • This promotion applies to students who attend training hosted by Packeteer or a Packeteer Authorized Training Center.
Mobiliti Training
The "Mobiliti Support and Troubleshooting" Web-based training course is now available. This is a free course and can be found at Packeteer Training.
iShaper Training
The "Operating with iShaper: instructor-led training course is now available! A full course description and class schedule can be found at
"Classroom Training".
You can find schedules, pricing and registration information for Packeteer training courses at Packeteer Training. If you have questions regarding Packeteer training, please contact techtraining@packeteer.com.

VII. Upcoming Events
Visit Packeteer in the IP 2007 exhibition at Earls Court in London on the 16th & 17th October. Register to see our Product Marketing Manager - EMEA present twice at the show: at 13:00 hrs on 16th October entitled: "The smart approach to application performance" and another at 10:30 hrs on 17th October entitled "Enabling the next generation remote office". For more information go to: www.IP-07.com
Register for the EMEA Branch Office Application Roadshow - taking place across 20 cities across Europe!! At this Roadshow, you and your end users will learn how Packeteer are striving to beat the challenges associated with today's branch office while allowing enterprises to gain control and maximize their return on infrastructure investment. To register please go to Packeteer EMEA Branch Office Application Roadshow
Don't miss out on these upcoming Microsoft & Packeteer: Consolidation Without Compromise - Remote Office Seminars:

VIII. Recent Press & News & Success Stories
IRG Identifies Application Visibility and Microsoft Integration Key to Branch Office Optimization
Packeteer iShaper's Superior Application Visibility and Acceleration Verified in Independent Testing
Packeteer Appoints Industry Veteran Ray Smets To Lead Worldwide Sales and Marketing Efforts

ROEL Construction Success Story
TEC Engineering Success Story


Jakub Šumpich, 5. října 2007